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advertiser

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Advertisers are spending way too much on print, too little on mobile

posted by  thenextweb.com | 21 february 2012

In a report by mobile analytics company Flurry, it appears the advertising industry still doesn’t seem to understand the potential mobile advertising has, despite the fact that it’s where consumers...

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Obama Campaign's Online Advertising Soared in January

posted by  www.huffingtonpost.com | 18 february 2012

WASHINGTON -- The amount President Barack Obama's reelection committee spent on online advertising surged in January to $4.26 million, according to federal reports. A disclosure report filed with the Federal Election ...

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Mobile platform to simplify advertising

posted by  www.bizreport.com | 20 february 2012

The mobile marketplace is heating up. From the release of new devices to the release of new advertising options both consumers and advertisers are being better served through the mobile space.

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Mobile Advertising Is The Baby Huey Of The Media World (And Apple Is Taking The Low Road)

posted by  www.techcrunch.com | 19 february 2012

I had dinner last week with a senior exec from a global advertising holding company who asked what I often get asked these days, “What’s going on with mobile advertising?” it’s a timely question as last week Apple a ...

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AdClarity Tells Advertisers Exactly What The Competition Is Up To

posted by  www.techcrunch.com | 17 february 2012

...er "a complex deployment chain of ads."Take your normal banner ad. Just by looking at it, you can tell who the advertiser is, and the publisher, but the intermediaries — the ad networks, agencies, and affiliate networks ...

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Facebook Lures Advertisers With Educational FastTrack and Start To Success

posted by  www.techcrunch.com | 15 february 2012

Interest targeting? Sponsored Stories? Advertisers need a whole new skill set to succeed in social, and Facebook must dispense this education to keep revenue growing. To smooth the learning curve, Facebook currently ...

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Social Media Advertising Startup Compass Labs Raises $6M From NEA And Presidio

posted by  www.techcrunch.com | 17 february 2012

Compass Labs , which aims to provide targeted advertising on social networks like Twitter and Facebook, has raised $6 million from NEA, and Presidio Ventures. This brings the startup's total funding to $12 million ...

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OptimalKeyword Chooses All The Right Words For Your Social Advertising Campaign

posted by  www.techcrunch.com | 15 february 2012

Startup XA.net has been offering its technology to Facebook advertisers for several years, but this week, with the launch of optimalKeyWord, it's trying to reach new customers who need help finding the right keywords for ...

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Twitter Begins Self-Serve Ad Sign-Ups, Offers $100 In Free Advertising

posted by  www.techcrunch.com | 17 february 2012

Twitter is now accepting sign-ups from small businesses that want to participant in its self-serve ad program. The self-serve rollout was reported this afternoon by Ad Age and others, and the sign-up page is now live. In ...

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Microsoft Will Try To Solve Social Media Hurdles For Advertisers

posted by  www.readwriteweb.com | 15 february 2012

Microsoft used Social Media Week to launch a new advertising platform aimed at incorporating user reviews and comments into social media sites. The company said People Powered Stories will be the first of several social ...

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