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...ment of an additional $27.5 million, it seems likely that the deal will be approved. Augme will take on all of Hipcricket's 50-plus employees, but the mobile ad firm will continue to operate out of its offices in Kirklan...
...groups while remaining device-agnostic. Augme also recently acquired mobile marketing and advertising platform Hipcricket for $44.5 million. Millennial is one of the largest remaining independent mobile ad networks and c...
...h is above the overall U.S. rate of less than half, according to Jose Cornejo, vice president of healthcare at Hipcricket, which makes mobile health products. "In our opinion the mHealth revolution is well underway," Cor...
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